Mike Tyson Unveils Super Bowl Ad Targeting Processed Foods

‘Something has to be done,’ Tyson says.

Mike Tyson speaks at Mar-a-Lago in Palm Beach, Fla., on Dec. 16, 2025. Madalina Kilroy/The Epoch Times

Former boxer Mike Tyson is starring in an advertisement set to run during Super Bowl LX that takes aim at foods that are processed.

Tyson talks about his late sister, Denise, during the spot, describing her as having died from a heart attack due to being obese at the age of 25.

He then recounts how he once weighed 345 pounds.

“I was so fat and nasty, I would eat anything,” he said, adding that he had suicidal thoughts.

Tyson ends the 30-second ad by saying, “Something has to be done about processed food in this country.”

Viewers are directed to realfood.gov, a website constructed by the Department of Health and Human Services.

“Processed foods are killing us. We have been lied to and we need to eat real food again,” Tyson, who was recently at the White House at a screening of First Lady Melania Trump’s documentary, wrote on X as he shared the video.

Super Bowl LX is scheduled to take place on the evening of Feb. 8. The New England Patriots are playing the Seattle Seahawks.

Health Secretary Robert F. Kennedy Jr, who leads the health department, thanked Tyson for sharing his story and what he said was an important message.

“We don’t have to be the sickest country in the developed world,” Kennedy said on X. “The answer is simple: EAT REAL FOOD.”

The White House and Calley Means, an adviser to Kennedy, also promoted the video.

The government recently released a new food pyramid and dietary guidelines that emphasize meat, dairy, fruit, and vegetables. Kennedy and other officials promoted the “eat real food message” when releasing the updated guidance.

Kennedy has blamed the rise in obesity in America on ultra-processed foods, or products that are designed to include cheap ingredients, last a long time, and be ready to eat with minimal effort. Examples include frozen pizza and many cereals.

“If a foreign adversary sought to destroy the health of our children, to our economy, to weaken our national security, there would be no better strategy than to addict us to ultra-processed foods,” Kennedy said during an event in January, adding that “for the first time, the dietary guidelines directly address ultra-processed foods.”

Most calories consumed by Americans come from ultra-processed foods, according to the Centers for Disease Control and Prevention.