Lunar New Year Allows US Companies to Find Prosperity

Lunar New Year Allows US Companies to Find Prosperity
This undated photo provided by Disneyland Resort shows a Mickey Mouse-shaped Chinese hot dog bun from the Prosperity Bao & Buns marketplace at Disney California Adventure Park in Anaheim, Calif. Disneyland Resort via AP
The Associated Press
Updated:

As Asian-Americans across the United States marked the Lunar New Year on Feb. 5, they could celebrate by eating Mickey Mouse-shaped tofu, sporting a pair of Year of the Pig-inspired Nike shoes, or by snacking on pricey cupcakes.

The delicacies and traditions that once made a generation of Asian-Americans feel foreign are now fodder for merchandizing. Between now and Feb. 17, Disney California Adventure Park is offering “Asian eats” that include Mickey-shaped tofu and purple yam macaroons.