LOVELAND, Colo.—Wearing a red sweater with decorative hearts, 89-year-old Joyce Boston is back with a brigade of fellow volunteers in the “Sweetheart City” of northern Colorado to stamp a poem and postmark on Valentine’s Day cards—just as she has done each year for nearly three decades.
Every year, tens of thousands of people from around the world route their Valentine’s Day cards to get Loveland’s coveted postmark. The re-mailing tradition has been going on for nearly 80 years and is the largest of its kind in the world, said Mindy McCloughan, president and CEO of the Loveland Chamber of Commerce.
