A historic deal signed by Los Angeles Lakers star LeBron James with Fanatics Collectibles is certain to accelerate a decades-long shift in the sports cards industry away from kids hoping to own a piece of their favorite player to one dominated by well-financed adults, according to an industry expert.
Jeff Jensen, manager at Baseball Card King, which sells sports cards out of its three Illinois retail locations, told The Epoch Times that the record deal means that the vast majority of Mr. James’s younger fans will have little, if any, opportunity to purchase the new product launch.
