LOS ANGELES—The Super Bowl attracts millions of eyeballs every year, and when the Cincinnati Bengals earned a spot in the game, their fans turned their attention to Airbnb in hopes of finding places to stay in the Los Angeles area, according to data released on Feb. 7.
According to Airbnb, searches by Ohio-based guests for reservations in Los Angeles increased by more than 2,000 percent on Jan. 31, the day after the Cincinnati Bengals won the American Football Conference championship game and earned a berth in the Super Bowl.
