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Kraft Group Called Out for Racist Job Advertisement

The company that owns the New England Patriots recently ran a job ad that lists its top requirement for an applicant as being a BIPOC person.
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Kraft Group Called Out for Racist Job Advertisement
Fans hold signs in support of Buffalo Bills safety Damar Hamlin during a game against the New England Patriots at Highmark Stadium in Orchard Park, New York on Jan. 8, 2023. Timothy T Ludwig/Getty Images
Alice Giordano
By Alice Giordano
4/1/2024Updated: 4/1/2024

The Kraft Group, owner of the New England Patriots, is under fire for running an ad for a sports management job that requires applicants to be not be white.

Under skills and qualifications, the first listing for the sports management assistance position is “BIPOC (Black, Indigenous and Person of Color).”

The ad, which many on social media have called illegal and discriminatory, appears to have been first outed by the Massachusetts Conservative Movement on March 22 on its Facebook page. The ad was still up on ZipRecruiter as of April 1 and The Epoch Times was able to obtain an archive of the original listing.

A screenshot of the ad posted on Facebook continues to draw daily criticism on the social media platform.

“If you want to be a sports management associate for the New England Patriots, you aren’t qualified if you’re white,” The Massachusetts Conservative Movement posted on Facebook.

It has also caught the attention of sports writers including Boston Globe sports columnist Jeff Jacoby.

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“Robert Kraft’s sports empire, owner of the @Patriots & @GilletteStadium, is looking to hire a ’sports management associate,'“ Mr. Jacoby posted on X. ”The job posting lists a number of qualifications. The first is that applicants must be non-white.  #Neoracism.“

The Kraft Group did not respond to inquiries from The Epoch Times about its advertised race-based job qualifications.

End Wokeness called the ad a “blatant violation of the Civil Rights Act.”
In Dallas, home of New England Patriots’ longtime rival The Dallas Cowboys, daily newspaper The Dallas Express reported that ZipRecruiter said it was “in the process of removing the job posting” because it violates its Terms of Use and Job Posting Rules.

“For more context, ZipRecruiter has an established Trust & Safety team and Job Quality team that review listings on accounts that are brought to their attention via a system flag or job seeker complaint,” the employment search engine giant told the paper.

The controversy over the BIPOC-only job posting by the Kraft Group comes less than two months after Mr. Kraft hired the franchise’s first head black coach, Jerod Mayo. During a press conference, when the 82-year old Patriots owner struggled to announce the first name of Mr. Mayo’s brother Shermont, he corrected the Patriots owner by saying “it’s alright, it’s one of those black names, I'll help you.”
During the same press conference, Mr. Kraft said he was “colorblind” when it came to picking Mr. Mayo to replace legendary Patriots coach Bill Belichik.

Mr. Mayo, who  talked about diversity and inclusion during the press conference, countered Mr. Kraft said, “I do see in color because if you don’t see color, you can’t see racism.”

The BIPOC job ad controversy comes on the heels of a wider, national debate brewing on discrimination against whites in the workforce.

Under Title VII, the same federal law, now being used to protect against discrimination of transgender people in the workplace, employment based on race and color is considered discrimination.

Last month, Reps. James Comer (R-Ky.) and Pat Fallon (R-Texas) launched an inquiry under The Committee on Oversight and Accountability into the U.S. Equal Employment Opportunity Commission’s enforcement of laws against racist hiring practices.
The congressional inquiry was based in part on a letter that 13 state attorneys general sent to an unspecified number of Fortune 100 companies outlining specific practices by some very well known companies of excluding white applicants under the guise of “diversity, equity, and inclusion.”

The examples included an announcement made by Microsoft that it would set a quota for the number of black-owned approved suppliers over three years and demand annual “diversity disclosures” from its top 100 suppliers, “implying that suppliers that did not adopt their own racially discriminatory policies would suffer consequences,” the attorneys general stated in the letter.

It also cited a 2019 CNBC report on JPMorgan’s goal to substantially increase the number of black interns in its Wall Street Program.

It cited similar racially discriminatory hiring practices by Airbnb, Apple, Cisco, Facebook, Google, Intel, Lyft, Microsoft, Netflix, Paypal, Snapchat, TikTok, and Uber.

“Treating people differently because of the color of their skin, even for benign purposes, is unlawful and wrong,” the attorneys general wrote. “Companies that engage in racial discrimination should and will face serious legal consequences.”

As part of its probe into the Equal Employment Opportunity Commission’s enforcement of Title VII, the congressmen also asked for all documents and communications relating to the Supreme Court’s decision in Students for Fair Admissions, Inc. v. President and Fellows of Harvard College.

In the 6–3 vote, the high court ruled that Massachusetts Ivy League College was discriminating because it was engaging in “race-conscious admissions” in order to engineer a “racially diverse” student body.

Massachusetts, considered one of the bluest states in the country, was steeped in anti-white controversy when Boston Mayor Michelle Wu, sent out an invitation for a Christmas party last year that expressly excluded white city officials.

The invite to the non-white-only celebration—sent out accidentally by one of her aides—was titled “Electeds of Color Holiday Party.”

When the error was realized, invitations sent to seven of Boston’s white city councilors were rescinded with only an apology for sending them accidentally, Boston 25 News reported.

A barrage of mocking statements that Ms. Wu, a Democrat and Boston’s first Asian mayor, was “not dreaming of a White Christmas” ensued on various social media and editorial platforms.

The sports management job advertised by The Kraft Group also said it was seeking candidates who graduated from college within the last two years, which some on social media also took as age discrimination—which is also prohibited under Title VII.

Northern New England is home to three of the whitest states in the country—Maine, New Hampshire, and Vermont. In contrast, its three southern states—Rhode Island, Massachusetts, and Connecticut—are more ethnically mixed, with whites making up between 60 and 69 percent of their population.

Alice Giordano
Alice Giordano
Freelance reporter
Alice Giordano is a freelance reporter for The Epoch Times. She is a former news correspondent for The Boston Globe, Associated Press, and the New England bureau of The New York Times.
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