High Noon Recalls Vodka Seltzer Drinks Mislabeled as Celsius Energy Drinks

The company said that no illnesses or adverse effects were reported in connection with the recalled products.

A shopper pauses in the beverage section of a supermarket in a file photo. Jean-Michele Andre/AFP via Getty Images

Alcoholic beverage brand High Noon announced it has voluntarily recalled some of its canned vodka seltzer drinks after some cans were mislabeled as Celsius energy drinks, according to a notice posted on the Food and Drug Administration (FDA) website.

The Modesto, California-based company said in a bulletin, released Wednesday by the FDA, that some lots of its High Noon Beach Variety packs were “mislabeled as Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition with a silver top” but were “filled with High Noon vodka seltzer alcohol” instead.

“Consumption of the liquid in these cans will result in unintentional alcohol ingestion,” said the recall notice from High Noon, which is owned by the winemaking giant E & J Gallo Winery.

The announcement said no adverse events or illnesses had been reported in connection with the recalled products.

“Celsius has not received any consumer inquiries or reports of mislabeled products being found. High Noon has reported that a limited number of cases of its product were distributed to Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin are affected,” according to the statement posted on the Celsius website.

Celsius, which is owned by Celsius Holdings Inc., said it was not involved in the “High Noon mislabeling incident,” that the recall doesn’t impact its products, and “only aluminum cans bearing our artwork” were affected.

“We are nonetheless reviewing our suppliers’ quality assurance protocols to ensure they meet or exceed industry standards and prevent future occurrences,” the statement added.

The recall targets two lots: 12-fluid-ounce cans of Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition with a UPC code 8 89392 00134 1; and 12-pack High Noon Beach Variety Packs containing 12-fluid-ounce cans, with the UPC code 085000040065, the company said. A full list of lot codes, which are located on the High Noon 12-packs and the bottom of the Celsius cans, can be accessed on the Celsius website.

The products under recall, according to the company, were sent to distributors in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Those products were then shipped to retailers in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin from July 21 to July 23.

Consumers have been warned to dispose of the mislabeled Celsius products and not consume the beverage, the company said in a statement on July 29.

“Even if not purchased in a High Noon Beach Variety pack, consumers should be advised to ensure their CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition does not contain” lot codes under recall before they consume the product, High Noon said in the statement.

The company blamed the issue on “a labeling error from our can supplier” and added that it is now “working with the FDA, retailers, and distributors to proactively manage the recall to ensure the safety and well-being of our consumers.”

High Noon Beach Variety that have lot codes not included in the recall “are safe to consume,” according to the company statement.

The recall was started by the company after it found that “a shared packaging supplier mistakenly shipped empty CELSIUS cans to High Noon.”

Consumers should also contact High Noon Consumer Relations at [email protected] to obtain more information on next steps, including whether they can get a refund, according to the FDA announcement.

No other details were provided by High Noon or the FDA about the recall.