Harley-Davidson Disavows DEI Goals Amid Social Media Backlash

The motorcycle maker said it will focus on growing the sport of motorcycling and retaining customers.

Motorcycle models from a line at Black Hills Harley-Davidson in Rapid City, South Dakota, on June 17, 2023. Allan Stein/The Epoch Times

Harley-Davidson has clarified its stance on diversity, equity, and inclusion (DEI) goals and initiatives amid what it described as “negativity on social media.”

The company said in an Aug. 19 statement that it initiated an internal review earlier in the year to “better align Company activities to the needs of both our business and community.”