FDA Issues Largest Fines to 22 Retailers for Selling Elf Bar E-Cigarettes

Manufactured in China, Elf Bar products have not received marketing approval from the FDA.

Disposable vaping e-cigarette products are displayed in a convenience store in El Segundo, Calif., on June 23, 2022. Patrick T. Fallon/AFP via Getty Images

The U.S. Food and Drug Administration (FDA) has fined 22 retailers over the illegal sale of Elf Bar e-cigarettes, a popular youth-appealing brand, after discovering they did not comply with a previous warning letter.

The FDA is seeking the maximum civil money penalty of $19,192 for a single violation from each retailer. This marks the first time the FDA has asked for the maximum amount of fines for this type of violation, the agency stated on Sept. 28.