‘Father of Peeps’ Marshmallow Candies Bob Born Dies at 98

‘Father of Peeps’ Marshmallow Candies Bob Born Dies at 98
Ira “Bob” Born. Just Born via AP
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Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make marshmallow chicks, has died. He was 98.

Just Born Quality Confections, the 100-year-old family-owned company Born led for much of his life, said Monday that he had died peacefully on Sunday.