‘Father of Peeps’ Marshmallow Candies Bob Born Dies at 98

‘Father of Peeps’ Marshmallow Candies Bob Born Dies at 98
Ira “Bob” Born. Just Born via AP
The Associated Press
Updated:
0:00

Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make marshmallow chicks, has died. He was 98.

Just Born Quality Confections, the 100-year-old family-owned company Born led for much of his life, said Monday that he had died peacefully on Sunday.