Donald Trump: Relying On, Trying to Control Free Coverage

Nobody understands the power of the media on public perception quite like Donald Trump
Donald Trump: Relying On, Trying to Control Free Coverage
Republican presidential candidate Donald Trump at a press conference before his campaign event at the Grand River Center in Dubuque, Iowa, on Aug. 25, 2015. Scott Olson/Getty Images
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NEWARK, N.J.—Nobody understands the power of the media on public perception quite like Donald Trump. The former reality television star and tabloid king, who has relied on free news coverage and social media to power his presidential campaign, is uniquely obsessed with how the news media portray his events.

Trump routinely orders news camera operators to pan the crowds at his rallies to show how large the gatherings are — and then chastises them, with disgust, when they fail to obey. His team has experimented with event setups, often placing groups of supporters on risers behind the candidate so that cameras can’t miss the carefully curated faces.