The Democratic National Committee released a 200-plus-page campaign playbook this week that delivers a blunt assessment of the party’s organizing shortcomings in recent years, acknowledging that its approach to reaching voters “is not fit for the moment” the party finds itself in today.
The document, titled “A Guide for Coordinated Campaigns & State Parties,” is the first time the DNC has compiled and distributed best practices from across the Democratic campaign ecosystem, the committee said in an announcement. Its release was timed to coincide with a national voter registration drive spanning 26 states that the party called its first partisan registration push during a midterm election year.
