DNC Aims to Recruit 10,000-Plus Online Creators to Catch Up to GOP Before Midterms

The Democratic party’s network has grown from 25 creators to 550 with 75 million followers since mid-2025.

Instagram, TikTok, Snapchat, YouTube, Facebook, Twitch, and Reddit applications are displayed on a mobile phone on Dec. 9, 2025. Hollie Adams/Reuters

The Democratic National Committee (DNC) said it aims to build a network of 10,000 online content creators by the end of November 2026, part of a push to expand the party’s digital messaging before the midterm elections.

The plan was laid out in a June 3 post from Matt Rein, the DNC’s influencer and creative partnerships director, who said the party’s creator program has grown from 25 participants at its relaunch in mid-2025 to a flagship messaging group of 550 creators with a combined following of more than 75 million.