Biden Campaign Kicks Off General Election With $30 Million Ad Plan, Battleground Rallies

President Joe Biden’s reelection effort will frame the contest between himself and former President Donald Trump as a referendum on the future of America.

President Joe Biden departs after delivering the State of the Union address during a joint meeting of Congress in the House chamber at the U.S. Capitol in Washington on March 7, 2024. Win McNamee/Getty Images

The Biden campaign will kick off the general election season with a $30 million ad spend, according to a statement from the president’s reelection effort.

On March 8, following his overtly political State of the Union address the previous evening, President Joe Biden’s principal campaign committee, Biden for President, announced it would “launch a $30 million, six-week paid media campaign, dramatically expand volunteer engagement, multiply our battleground staff, and launch key coalition groups.”