Transportation Secretary Sean Duffy criticized the potential use of artificial intelligence (AI) to personalize airline ticket prices, saying on Aug. 5 that his department would investigate if any business were found doing so.
“Let’s sell prices on seats for what they should go for,” Duffy said in response to a question during a press conference on whether he had any concerns over airlines using AI to dynamically price tickets based on personal data, such as income. “To try to individualize pricing on seats based on how much you make or don’t make or who you are, I can guarantee you that we will investigate if anyone does that.”
