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Uncle Ben’s Getting New Name Due to ‘Inequities’ Linked to Rice Brand

Uncle Ben’s Getting New Name Due to ‘Inequities’ Linked to Rice Brand
Boxes of Uncle Ben's rice are displayed on a shelf at a Safeway store in San Anselmo, Calif., on June 17, 2020. Justin Sullivan/Getty Images
Zachary Stieber
Zachary Stieber
Senior Reporter
9/23/2020|Updated: 9/23/2020

Mars Inc. is changing the Uncle Ben’s rice brand because of “inequities” linked to the brand.

Uncle Ben’s will be known as Ben’s Original, “signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice,” according to a press release from the company.

Zachary Stieber
Zachary Stieber
Senior Reporter
Zachary Stieber is a senior reporter for The Epoch Times based in Maryland. He covers U.S. and world news. Contact Zachary at [email protected]
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