UGG Boots: Tom Brady Is Brand’s New Spokesperson

December 1, 2010 Updated: October 1, 2015
Tom Brady, #12 of the New England Patriots, loves the UGG brand. (Al Bello/Getty Images)
Tom Brady, #12 of the New England Patriots, loves the UGG brand. (Al Bello/Getty Images)

UGGs has a new representative: three-time Super Bowl-winning quarterback Tom Brady of the New England Patriots, according to a press release from the Australian shoemaker.

Brady will be tapped to launch the company’s first men’s marketing program.

“He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it,” Deckers Outdoor Corporation Chairman and CEO Angel Martinez said in a statement regarding the long-haired quarterback.

UGG is a subsidiary of Deckers. The company also presides over Simple, Teva, Anhu, and other brands.

"I have worn and loved the UGG brand for a long time," Brady said in the statement.