Twitter Offering ‘Largest Advertiser Incentive Ever’ as Brands Leave Platform and Revenues Decline

Elon Musk on a smartphone placed on printed Twitter logos, on April 28, 2022. Dado Ruvic/Illustration/Reuters

Twitter is offering advertisers incentives to increase spending after Elon Musk’s takeover and management directives resulted in multiple brands curbing their ad investment on the social media platform.

Advertising sales account for about 90 percent of Twitter’s revenue.