Plus-size clothing company, Lane Bryant, said major television networks refused to air an ad for their #ThisBody campaign.
The 30-second ad starred Sports Illustrated cover girl Ashley Graham. Models Tara Lynn, Denise Bidot, Precious Lee and Georgia Pratt were alongside Graham. The video highlights Lane Bryant’s #ThisBody campaign, which celebrates the female body.
The commercial showed models working out, close-ups of their curves and wearing various outfits.
In the ad, Graham said her body was “made for being bold, powerful, and sexy,” while model Precious Lee said her body was to “prove them wrong.”
It also included some nudity and showed the model, and new mom, Tara Lynn breastfeeding. Which may be some of the reasons why networks decided not to air it.
— Lane Bryant (@lanebryant) March 10, 2016
According to TMZ, their Lane Bryant sources said they think the ad is not being turned down because of nudity, since thinner models appear frequently on other aired ads like Victoria’s Secret commercials.
“I don’t think these models are any more nude than any other models we’ve seen on TV,” a representative from the company told the New York Daily News, “This was not a hard-hitting conversation about body positivity. This was a playful way to engage our women and all our women.”
NBC told PEOPLE in a statement that the ad was not rejected and that they “welcome the updated creativity.”
The Lane Bryant rep also said that they are now deciding whether they should submit the ad again.
This is not the first time an ad of their’s has been shot down. In 2010, networks ABC and Fox initially refused to air a commercial that also featured Graham.
During that time Graham told CBS news: “Victoria’s Secret commercials are airing all throughout the day, but when it comes to a Lane Bryant commercial, we have a little bit of extra, you know, overflowing, and then everybody freaks out.”