Plus-size clothing company, Lane Bryant, said major television networks refused to air an ad for their #ThisBody campaign.
The retailer said on their Facebook page that the commercial was rejected by ABC and NBC. TMZ reported that NBC asked for a “minor edit to comply with broadcast indecency guidelines.”
The 30-second ad starred Sports Illustrated cover girl Ashley Graham. Models Tara Lynn, Denise Bidot, Precious Lee and Georgia Pratt were alongside Graham. The video highlights Lane Bryant’s #ThisBody campaign, which celebrates the female body.
The Lane Bryant rep also said that they are now deciding whether they should submit the ad again.
This is not the first time an ad of their’s has been shot down. In 2010, networks ABC and Fox initially refused to air a commercial that also featured Graham.
During that time Graham told CBS news: “Victoria’s Secret commercials are airing all throughout the day, but when it comes to a Lane Bryant commercial, we have a little bit of extra, you know, overflowing, and then everybody freaks out.”
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