PASADENA, Calif.—”Turning The Corner” will be the theme for the 2023 Rose Parade, the Board of the Pasadena Tournament of Roses Association announced on the evening of Jan. 21.
“The 2023 theme celebrates turning a corner,” said Amy Wainscott, the newly confirmed president and chairman of the board. “Whether that corner is actual or figurative like the unlimited potential that each new year brings—we all enjoy the opportunity of a fresh start.
“Turning a corner means rising above—alone, or with family, friends and community. This year, as we turn the corner together, we share in the hope, beauty and joy of what 2023 will bring.”
The new association president traditionally announces the theme for the next parade on the night he or she officially ascends to the position.
In a twist to tradition, instead of unveiling a poster when the theme is announced, Wainscott revealed that the 2023 Rose Parade poster will be created through a design contest.
The contest begins on Friday and is open to everyone. The selected design will be used on the official 2023 Rose Parade poster, as well as in various other forms of event promotion.
Contest rules are available at tournamentofroses.com/2023postercontest.
Wainscott is the fourth woman to be president of the Pasadena Tournament of Roses Association. Like her predecessors, Wainscott has been a longtime volunteer with the association, chairing various committees, including being the first woman to chair Parade Operations.
The 2023 parade will be held on Jan. 2, continuing the “Never on Sunday” tradition begun in 1893, the first year the Rose Parade fell on a Sunday.