But in the book, entitled “Crippled America,” the billionaire businessman, former reality TV star and Republican White House hopeful does provide insights into how he uses the media to his advantage.
The book speaks directly to voters, making the case that Trump has the experience and business savvy to accomplish things that traditional, all-talk, no-action politicians can’t. It comes as Trump is continuing to adjust to a new phase of the campaign in which the once undisputed front-runner is now facing heightened competition from a number of his GOP rivals.
“This book is designed to give the reader a better understanding of me and my ideas for our future,” Trump writes. “I’m a really nice guy, but I’m also passionate and determined to make our country great again.”
Many presidential candidates write books aimed at getting their stories before the public, and almost all of them feature cover photos of the candidates looking friendly, poised, competent and, well, presidential. Trump’s cover features him with furrowed brows and a deep scowl, in keeping with his often irascible demeanor.
“I’m sitting there with an angry face and everybody said that’s really got to be the picture because the book is explaining all that’s the wrong in the country,” Trump said Tuesday on ABC’s “Good Morning America.”
In many ways the book is an exhaustive version of the stump speech Trump has been delivering at rallies across the country, laying out what he sees as the biggest challenges facing the country and how he plans to solve them. And it is signature braggadocios Trump, complete with a 14-page biography and a list of some of the properties he has developed, managed and licensed over the years. The book also includes a note declaring that Trump’s net worth has increased since he launched his campaign.
Trump also talks at length about his relationship with the news media, which he has used deftly to promote his campaign, saving him millions in television advertising.
“I use the media the way the media uses me — to attract attention,” he writes, explaining that he, “learned a long time ago that if you’re not afraid to be outspoken, the media will write about you or beg you to come on their shows.”
The book includes chapters on favored Trump subjects including the dangers of illegal immigration and his commitment to Second Amendment rights for gun owners. And it delves into more details in some areas, particularly on how he plans to force Mexico to pay for a wall along the U.S.-Mexico border, his signature campaign promise.
“We could increase the various border fees we charge. We could increase the fees on temporary visas. We could even impound remittance payments derived from illegal wages,” Trump offers. “Foreign governments could tell their embassies to start helping, otherwise they risk troubled relations with America.”
On education, he falls short of a call for a reinstatement of corporal punishment, but said says schools need stricter discipline, with trained security officers to enforce the rules.
But Trump also makes no apologies for his often hazy plans.
“People say I don’t provide specific policies that some pollster has determined what people want to hear. I know that’s not the way the professional politicians do it — they seem to poll and focus-group every word. But there’s nobody like me,” he writes, with dramatic line breaks.
He also works to try to push back on potential weaknesses, providing a list of conservative credentials to present to those who accuse him of being too liberal, and assurances that he is a practicing Christian.
“God is in my life every day,” he says.