Digital Expert Brad Parscale to Head Trump’s 2020 Reelection Bid

February 27, 2018 Updated: March 4, 2018

President Donald Trump named Brad Parscale as the campaign manager for his 2020 reelection bid.

Parscale previously worked for the Trump Organization and was the head digital operations staffer for Trump’s 2016 campaign.

“President Trump is delivering on his promises for a stronger more prosperous country,” Republican National Committee Chairwoman Ronna McDaniel said in a statement released by the Trump campaign, according to Fox News. “We’re committed to continuing this fight for our country by President Trump’s side and I’m thrilled Brad will help lead the effort.”

Trump left little to the imagination in terms of his reelection plans and filed paperwork to organize his campaign committee on the day of his inauguration last year. The president held his first campaign rally in Florida on Feb. 18, 2017.

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Lara Trump and Brad Parscale exit the elevators at Trump Tower in New York on Jan. 3, 2017. (DON EMMERT/AFP/Getty Images)

Democratic candidates thought to be considering a run in 2020 include California Sen. Kamala Harris, New Jersey Sen. Cory Booker, and 2016 Democratic presidential candidate Bernie Sanders.

Facebook CEO Mark Zuckerberg, Starbucks CEO Howard Schultz, and Disney CEO Bob Iger also appear to be considering presidential bids.

Parscale’s web design firm is based in San Antonio, Texas.

“Brad was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run,” said Trump’s son-in-law and advisor, Jared Kushner, in a press release, according to The Texas Tribune. “His leadership and expertise will be help build a best-in-class campaign.”

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(L–R) Brad Parscale, digital director for the Trump campaign, and Eli Miller, chief operating officer for the Trump campaign, exit Trump Tower in New York on Nov. 16, 2016. (Drew Angerer/Getty Images)

There are more than 1,000 days left until the 2020 election. In the meantime, the Trump campaign said that it will be active during the 2018 elections to rally Trump supporters in favor of select candidates.

Parscale was born in Kansas and graduated from Trinity University in San Antonio in 1999. Parscale set up Trump’s exploratory website for presidential candidacy, hired contractors, bought advertising, and managed small-scale fundraising efforts.

Radio station WOAI named Parscale San Antonian of the Year in 2015. He is a major player on the tech scene in the area and was involved in an effort to bring Uber back to the city after a regulatory fight.

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Brad Parscale, digital director for the Trump campaign, arrives at Trump Tower in New York City on Nov. 15, 2016. (Drew Angerer/Getty Images)

Parscale continued to work for Trump after the 2016 election victory. A pro-Trump political action committee paid him over $130,000 in 2017 for digital design and consulting, according to the Federal Elections Commission.

Texas Tribune reported that based on his finance reports, Parscale may have relocated to Florida. A firm named Parscale Strategies is registered to an address in Pompano Beach, less than an hour away from Trump’s Mar-a-Lago resort.



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