Mark Arum, traffic reporter for WSB-TV in Atlanta took a different route today when reporting on Atlanta’s traffic, inserting lyrics from rap group, A Tribe Called Quest as a tribute to Phife Dawg, who died on March 22.
“We have report of trouble on the south side of I-675 on his way to check out that issue, Mark McKay’s track record is longer than a DC-20 aircraft,” said Arum. “Track record is longer than a DC-20 aircraft” is from the song, “Award Tour” from the 1993 album, “Midnight Marauders.” (See video above to hear which other lyrics Arum inserted into his traffic report).
Phife Dawg, one third of the late 1980s group, passed away due to complications from diabetes, according to his family.
In a statement released the same day, the rapper’s family asked for privacy and stated the following: “We regret to share the news that on Tuesday March 22nd, 2016, Malik has passed away due to complications resulting from diabetes. Malik was our loving husband, father, brother and friend. We love him dearly. How he impacted all our lives will never be forgotten. His love for music and sports was only surpassed by his love of God and family.”
His manager, Dion Liverpool, also added, “While I mourn the loss of my best friend and brother, I also will celebrate his incredible life and contribution to many people’s ears across the world. Even with all his success, I have never met a person as humble as he. He taught me that maintaining a positive attitude and outlook can conquer anything. Now my brother is resting in greatness. I’m honored to have crossed paths with him. Riddim Kidz 4eva.”
As his rap peers paid tribute via social media, Mark Arum decided to pay tribute in an atypical way. As he explained to Atlanta residents their commute, he inserted lyrics from A Tribe Called Quest’s discography.