TORONTO—Tim Hortons is warming up the holiday season with a special surprise for its customers. Throughout the 3,000 participating locations in Canada and in 300 Tim Hortons stores in the U.S., thousands of customers will be randomly treated to free orders.
“With the hustle and bustle of the season upon us, we thought this would be the perfect time to show our appreciation and randomly surprise many of our loyal guests with a free order,” said COO David Clanachan in a release.
Each individual store will decide how to handle distributing the free orders. Customers might get their surprise in-store or at the drive-through, or there might be many free orders given out in a row.
The five-day campaign, called Random Cups of Kindness, is to show appreciation to customers for staying connected with the company through various channels, be it via online, phone, or in-store.
“They place orders, share experiences, and give us great feedback. We want to thank them all and share Random Cups of Kindness with as many as we can,” Clanachan said.
The deal runs at participating stores from Dec. 18 through Dec. 22.
Lucky winners will also receive “a red bracelet as a memento,” and are encouraged to share their good news through social media like Twitter, with the special hashtag #randomcupsofkindness.
They can also post their photos on the Tim Hortons Facebook page.
Online, the company has also established a special promotion package where each day of the campaign, 100 Canadians who mention Tim Hortons in their tweet will be able to win a $5 Tim Card.
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