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TikTok Is Essentially ‘Digital Crack,’ Wall Street Analysts Warn It Could ‘Ruin’ the Internet

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TikTok Is Essentially ‘Digital Crack,’ Wall Street Analysts Warn It Could ‘Ruin’ the Internet
The download page for the TikTok app is displayed on an Apple iPhone in Washington, D.C., on Aug. 7, 2020. Drew Angerer/Getty Images
Naveen Athrappully
By Naveen Athrappully
8/26/2022Updated: 8/26/2022
0:00

Analysts at Bernstein Research are equating social media video app TikTok with drug addiction, warning about a “digital crack epidemic” as competition heats up in the sector.

TikTok has replaced “the friction of deciding what to watch and ‘boring’ status update images” with a “sensory rush of bite-sized videos powered by a Chinese-owned, black-box algorithm,” the analysts said in a research note titled, “Has TikTok ruined the Internet?” according to Business Insider. “The algorithm pushed the most viral content directly to the user delivering endorphin hit after hit with each swipe,” the analysts wrote.
Naveen Athrappully
Naveen Athrappully
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Naveen Athrappully is a news reporter covering business and world events at The Epoch Times.
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