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The ‘Star Wars’ Franchise and Consumer Sovereignty

The ‘Star Wars’ Franchise and Consumer Sovereignty
Japan's toy maker Tomy executive vice president and new chief operating officer (COO) Harold George Meij (C) poses with stom troopers as they introduce the new line up of Star Wars toys at the Tokyo Toy Show in Tokyo on June 12, 2014. Consumers are rebelling against the new Star Wars but Lucasfilm doesn't have to yield to them. YOSHIKAZU TSUNO/AFP/Getty Images
Ryan McMaken
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Outside of the original trilogy on DVD (and VHS!), I don’t own any “Star Wars” products, apparel, films, or knick-knacks. I skipped the most recent film, “Solo,” which is expected to lose Disney about $50 million after only bringing in $384 million globally on a $275 million budget. But since I like to follow movie trends, my various news feeds still send me articles about the latest “Star Wars” movies.

Rarely does anything on this pique my interest, but then this tweet came through, which certainly raised my eyebrows:

Ryan McMaken
Ryan McMaken
Author
Ryan McMaken is the editor of Mises Wire and The Austrian. He has degrees in economics and political science from the University of Colorado and was the economist for the Colorado Division of Housing from 2009 to 2014. He is the author of "Commie Cowboys: The Bourgeoisie and the Nation-State in the Western Genre."
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