The High-Pressure Business of Selling Woke Corporate Armor

The High-Pressure Business of Selling Woke Corporate Armor
A demonstrator joins others outside of the home of Facebook CEO Mark Zuckerberg to protest what they say is Facebook spreading disinformation in San Francisco on Nov. 21, 2020. Jeff Chiu, AP Photo, File
Mark Hemingway
RealClearInvestigations
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In 2017, Nandini Jammi helped launch a company called Sleeping Giants to pressure corporate advertisers into boycotting conservative media. With little more than a Twitter account, a Facebook group and a gift for incendiary rhetoric, the company reportedly prompted a range of corporations, from Pfizer to Walmart, to pull advertising from Fox News and other right-leaning outlets.

Now, with boycotts becoming a fixed tactic, including secondary boycotts targeting states with new Republican-backed voting laws, Jammi has transitioned from aggressor to protector: advising companies on how to avoid becoming targets. Her new enterprise, “Check My Ads,” says it provides “brand safety training that empowers marketers to protect their brands … We help you identify where your ad dollars are going and to align your media buy with your values.”

Mark Hemingway reports on the key institutions shaping public life, from lobbying groups to federal agencies to elections, for RealClearInvestigations. His writing has appeared in USA Today, Wall Street Journal, MTV.com, and The Weekly Standard.
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