The Budweiser 9/11 Commercial That Only Aired Once

September 11, 2017 Updated: September 11, 2017

Filming a 9/11 commercial is a sensitive affair.

Anheuser-Busch had to get approvals from members of Congress, former New York City Mayor Rudy Giuliani, and others.

Then came the complex logistics of filming the iconic Clydesdale horses crossing the iconic Brooklyn Bridge, a water crossing snarled with traffic at all hours of day and night.

But all was worth the effort. The result is a touching tribute that has been praised by many since it aired.

The commercial aired only once in 2011 so Anheuser-Busch wouldn’t profit from the tribute.

Another version of the commercial featured the same horses on snow-covered ground. It also aired only once in 2002.

Sixteen Years Later

On Sept. 11, 2017, President Donald Trump and first lady Melania Trump observed the anniversary of the attacks with a moment of silence at the White House.

Workers at the Pentagon in Arlington, Virginia, began the day with the unfurling of the American flag to mark the 16th anniversary of the 9/11 attacks on the United States.

Epoch Times Photo
President Donald Trump and first lady Melania Trump stand for a moment of silence to mark the anniversary of the Sept. 11 terrorist attacks, on the South Lawn of the White House, Monday, Sept. 11, 2017, in Washington. (AP Photo/Evan Vucci)

In New York City, Wall Street traders and others held a moment of silence to remember victims, bowing their heads at the toll of a bell.

A ceremony will take place at the 9/11 Memorial in New York City, where mourners gather as they have every year since the attack, for the annual reading of the victims’ names from both the 1993 and 2001 attacks on the World Trade Center.

Nearly 3,000 people were killed that day when four jetliners were hijacked by terrorists from al-Qaeda. Two planes crashed into the World Trade Center’s twin towers, another hijacked plane plowed into the Pentagon, and a fourth hijacked plane crashed into a field in Shanksville, Pennsylvania.

A citywide moment of silence was also observed at 8:46 a.m., the time when American Airlines Flight 11 crashed into the North Tower, with a second pause at 9:03 a.m., the time when United Airlines Flight 175 struck the South Tower.

Further moments of silence were observed at 9:37 a.m., when American Airlines Flight 77 hit the Pentagon; at 9:59 a.m., when the South Tower fell; at 10:03 a.m., when United Flight 93 hit the ground near Shanksville, Pennsylvania; and at 10:28 a.m., when the North Tower collapsed.

Osama bin Laden and the al-Qaeda terrorist group claimed responsibility for the suicide attacks and a U.S.-led war in Afghanistan followed.

U.S. forces killed bin Laden in May 2011 in a surprise raid on his hideout in Abbottabad, Pakistan, ending a nearly 10-year hunt for the al-Qaeda leader.

Reuters contributed to this report.