It’s been a successful year for many in business. Christmas parties will be full of seasonal joy and goodwill. The bar bill shall be as high as profits. And why? Because they’ve taken full advantage of the marketing trends this year.
We’ve seen plenty of change as the technological age continues to transform the way we do business, and for success from now and into 2015 there are plenty of trends you can jump on to help market your business.
It may seem obvious, but you’d be surprised by how many companies don’t have a mobile friendly website.
One in five people across the globe now own a smartphone, so the likelihood is, you’re site’s being viewed by one. Having that in mind, a mobile site should be the first thing a business now thinks about, making it easier for potential clients and customers to navigate and also falling very favourably with Google.
Less Is More
Look at any campaign and any successful product this year and it’ll have one thing in common – simplicity. Consumers are tired of seeing loud, confusing adverts and webpages, seeking more direct content.
Oreo’s tactics are a prime example of this with their Snack Hacks campaign. They simply used a series of short Vine videos to help promote their brand which have had over 85,000 loops each.
Go Real Time
And it’s perhaps with thanks to Oreo that the real-time boom has really taken off. The Super Bowl blackout last year saw an Oreo tweet go viral, sparking a real-time revolution which has become an important marketing technique on social media.
This year has been no different. During this year’s Super Bowl, DiGiorno Pizza followed the game and shortly into the Second Quarter posted this tweet…
— DiGiorno Pizza (@DiGiornoPizza) February 3, 2014
Like the Oreo tweet the year before, it used humour to engage with an audience generating almost 17,000 retweets. Although it can also backfire.
Dutch airline KLM sent Mexican social media users into a frenzy after posting an image following the Netherlands’ win over Mexico during the World Cup.
KLM apologised acknowledging emotions can be high following soccer matches, but failed to see the real reason the nation had turned against them – the stereotypical image of a man in a sombrero.
There’s been a big focus online over the past few years, but the truth is nothing has replaced the television. TV is dead according to many. And whilst it isn’t the same as it was around 10 years ago, it’s still very much alive and kicking. With the likes of catch-up TV and bigger budget shows being broadcast such as Breaking Bad and Homeland, it’s very much alive and kicking. And brands are once again beginning to realise this.
Through online mediums brands can encourage click-throughs, and on television they’re still reaching millions of viewers. Once again, less is more.
Poker brand Full Tilt have recently released their new adverts to advertise their Full Tilt mobile app, telling a very simple yet interesting story that shows everything the brand does in 30 seconds, no questions.
(Image URL: http://www.independent.co.uk/news/business/article9841091.ece/binary/original/Matthew-McConaughey-Lincoln-001.jpg)
The use of brand ambassadors has increased tenfold over the past year or so and is an extremely useful tool to help promote your products or services.
That could be by targeting influential figures in your field on social media or blogging, encouraging them to promote your brand, or through the world of celebrity. The likes of David Beckham (H&M) and Matthew McConaughey (Lincoln) are have become synonymous with their brands, whilst there are plenty more stars representing a range of brands from coffee to casinos.