The 4 Key Tenets of Every Successful Partnership

Your business's partnerships can unlock more doors than ever before—if you approach them the right way

People shake hands during a work meeting in a stock photo. Pixabay

By Joshua Goines

The saying “your network is everything” has never rang truer than over the past year and a half. Building relationships and partnerships has been the key to many businesses’ survival during the pandemic, and even outside of the everyday challenges faced in this current economic climate, partnerships are hard work.

Healthy business partnerships are a lot like marriages. From my more than two decades at the intersection of fintech and software industries, leading global business development and strategic partnerships, I’ve learned that there are four essential ingredients to creating the perfect union.

1. Transparency

Radical candor seems to be the new language companies are speaking these days. Although you may be comfortable being direct with your colleagues or teammates, should you be with partners? Absolutely.