Sen. Ted Cruz (R-Texas) responded to the Target boycott over the company’s LGBT clothes for children and said that it will be difficult to sustain, although reports have indicated that the firm has lost some $10 billion in market value so far.
“What really came to bite Bud Light is that wasn’t a hard boycott,” Cruz said during an episode of his podcast. “It’s difficult for nobody on planet Earth if you were going to order a Bud Light to say, ‘I’ll have a Coors Light.' That’s a very simple substitution.”