X to Allow Political Ads Ahead of 2024 Elections

The platform promises to enhance policies aimed at combating false and misleading information.
X to Allow Political Ads Ahead of 2024 Elections
This photo illustration shows the X logo (formerly Twitter) on a smartphone screen in Los Angeles, California, on July 31, 2023. Chris Delmas/AFP via Getty Images
Bill Pan
Bill Pan
Reporter
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X is going to allow political advertising in the United States from candidates and political parties, the social media company announced on Aug. 29.

“During elections, X works to get in front of a range of tactics that people use to target the process,” the Elon Musk-owned company said in a blog post. “To do this we hire the right people, update our policies and evolve our product.”