Verizon Is Finally Giving Away iPhones to Win Over 5G Customers

Verizon Is Finally Giving Away iPhones to Win Over 5G Customers
A man stands in front of the Verizon logo at the Mobile World Congress (MWC) in Barcelona on Feb. 25, 2019. Gabriel Bouys/AFP via Getty Images
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By Scott Moritz and Alix Steel From Bloomberg News

Facing pressure from its wireless competitors, Verizon Communications Inc. is offering free Apple and Android phones to customers who sign up for unlimited plans on its faster 5G network. Once a holdout on giveaways to existing customers, the largest U.S. wireless carrier is now matching similar trade-in offers from AT&T Inc. and T-Mobile US Inc.—part of an effort to reverse recent subscriber losses.