Tech giants like Google, Facebook (now Meta), and Apple could end up collaborating on creating a Metaverse rather than going it alone, according to Rob Nicholls, associate professor of governance at the University of New South Wales.
His comments come amid reports Mark Zuckerberg’s Metaverse is struggling to attract large numbers to its virtual reality platform, which it hopes will be the future of the company and attract the valuable youth audience opting for competing outlets like TikTok.