Social Media Companies Made $11 Billion From Ads Served to Minors in US: Harvard Study

About $2 billion in ad revenue derived from users under the age of 12, according to the recent study.

A girl looking at app on a smartphone in a file photo. Peter Byrne/PA

Social media platforms made nearly $11 billion in ad revenue last year from under-18s in the United States, according to a Harvard T.H. Chan School of Public Health study published on Dec. 27, 2023.

The researchers found that Snapchat (41 percent) earned the highest share of overall 2022 ad revenue from users aged under 18, followed by TikTok (35 percent), YouTube (27 percent), and Instagram (16 percent).