Mark Zuckerberg’s Threads App Sees Exodus of Users

Facebook Chairman and CEO Mark Zuckerberg testifies before the House Financial Services Committee on "An Examination of Facebook and Its Impact on the Financial Services and Housing Sectors" in the Rayburn House Office Building in Washington, D.C., on Oct. 23, 2019. Nicholas Kamm/AFP via Getty Images

Meta CEO Mark Zuckerberg’s Instagram Threads, which some say could rival Elon Musk’s Twitter, has seen a drop-off in users and engagements in recent days after a relatively strong showing in early July, according to analytics companies.

“The Threads launch really did ‘break the internet,’ or at least the Sensor Tower models,” Anthony Bartolacci, the managing director at Sensor Tower, a marketing intelligence firm, told CNBC.