Big global brands are pulling advertising from X, formerly known as Twitter, after a media report charged the platform with promoting pro-Nazi content, an accusation that X has rebutted.
IBM, Comcast/NBCUniversal, Lions Gate Entertainment, Paramount, Warner Bros. Discovery, and Disney confirmed to various media outlets that they were pausing ads on X. At a news briefing on Nov. 17, Johannes Bahrke, a spokesperson for the European Commission, stated that the group is freezing advertisements on X after it saw “an alarming increase in disinformation and hate speech on several social media platforms in recent weeks, and X is certainly quite effective of that.”
