Apple’s Reinvention as a Services Company Starts for Real

Apple’s Reinvention as a Services Company Starts for Real
Attendees gather for a product launch event at Apple's Steve Jobs Theater on September 12, 2018, in Cupertino, California. - New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum in a sputtering smartphone market as the California tech giant moves into new products and services to diversify.Apple was expected to introduce three new iPhone models at its media event at its Cupertino campus, notably seeking to strengthen its position in the premium smartphone market a year after launching its $1,000 iPhone X. (Photo by NOAH BERGER / AFP) Photo credit should read NOAH BERGER/AFP/Getty Images
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When Apple Inc. boss Tim Cook takes the stage at the Steve Jobs Theater in Silicon Valley on, March 25, he will usher in a new era for the world’s largest technology company.

The chief executive officer is expected to unveil streaming video and news subscriptions, key parts of Apple’s push to transform itself into a leading digital services provider. The company may even discuss a monthly video games subscription. Likely absent from the event: Any new versions of the gadgets that have helped Apple generate hundreds of billions of dollars in profit since 1976.