Super Bowl Ads Keep It Light by Using Nostalgia and Stars

Super Bowl Ads Keep It Light by Using Nostalgia and Stars
Aaron Paul, Bryan Cranston, and Raymond Cruz in a scene from PopCorners 2023 Super Bowl NFL football spot. Frito-Lay via AP
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NEW YORK—Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s zeitgeist, along with how major industries are faring.

This year, crypto ads and automakers are advertising less since those industries are facing problems. Major food brands like M&Ms, tech companies like Google, streaming services including Peacock and more alcohol brands have jumped in to take their place.