Stella McCartney: Star of the Green Carpet Challenge (+Video)

By Chere Di Boscio
Chere Di Boscio
Chere Di Boscio
September 25, 2014 Updated: June 24, 2015

GCC: The Green Carpet Challenge

Livia Firth’s Green Carpet Challenge was taken up at London Fashion Week 2014, big time.

British designer Stella McCartney created a new 13 piece collection made only by using recycled or certified sustainable materials, featuring color blocks, slimming column sillouettes and rich materials leftover from Stella’s previous collections.

Rather than showing them on a runway, she unveiled her creations at an event hosted by Livia Firth (Founder of Eco Age), Natalie Massenet (Net-a-Porter Founder), Anne Wintour (Chief Editor American Vogue) and Stella herself.

Livia Firth: “The event last night was a clear cross road for global fashion. The beautiful GCC (Green Carpet Challenge) clothes by Stella showcased in a magical recreated world all made with upcycled materialstruly the perfect marriage of ethics and aesthetics and a celebration of this.”

Stella MacCarney: “I keep thinking, Wow-that’s all eco. It still surprises me. It’s not a token garment or two. It’s a full collection (…) I am proud to be expanding the boundaries of what sustainability can look and feel like.”

Selected looks from Stella’s eco capsule collection will be available exclusively at Stella MacCarney stores and on Net-a-porter starting in November.

Livia and Colin Firth
Livia Firth founder of the Green Carpet Challenge with her husband Hollywood actor Colin Firth

Livia Firth and husband Colin Firth are turning the red carpet green by enlisting top designers to create glamorous eco gowns and suits to be sported at red carpet events by Hollywood actors and A-list celebrities. 

This article was originally published on Eluxe Magazine. Read the original here.