GCC: The Green Carpet Challenge
Livia Firth’s Green Carpet Challenge was taken up at London Fashion Week 2014, big time.
British designer Stella McCartney created a new 13 piece collection made only by using recycled or certified sustainable materials, featuring color blocks, slimming column sillouettes and rich materials leftover from Stella’s previous collections.
Rather than showing them on a runway, she unveiled her creations at an event hosted by Livia Firth (Founder of Eco Age), Natalie Massenet (Net-a-Porter Founder), Anne Wintour (Chief Editor American Vogue) and Stella herself.
Livia Firth: “The event last night was a clear cross road for global fashion. The beautiful GCC (Green Carpet Challenge) clothes by Stella showcased in a magical recreated world all made with upcycled materials―truly the perfect marriage of ethics and aesthetics and a celebration of this.”
Stella MacCarney: “I keep thinking, Wow-that’s all eco. It still surprises me. It’s not a token garment or two. It’s a full collection (…) I am proud to be expanding the boundaries of what sustainability can look and feel like.”
Selected looks from Stella’s eco capsule collection will be available exclusively at Stella MacCarney stores and on Net-a-porter starting in November.
Livia Firth and husband Colin Firth are turning the red carpet green by enlisting top designers to create glamorous eco gowns and suits to be sported at red carpet events by Hollywood actors and A-list celebrities.