NEW YORK—Instead of looking to its creative team, Starbucks turned to its latte-sipping customers to design its latest holiday red cups.
The company asked people to post their designs on Instagram last December, and 1,200 ideas came in from customers who’ve made it clear on social media they care about the holiday cups Starbucks has brought out each year for nearly two decades.
Over the next several months, company executives narrowed down the options to their favorites, Starbucks said Wednesday. They settled on 13 overall, which focus on traditional holiday themes like snowflakes, Santa Claus and reindeer.
Starbucks holiday cups appear on display at a store in New York, on Nov. 8, 2016. AP Photo/Joseph Pisani
