Starbucks is experimenting with serving beer and wine to boost revenue in the afternoons and evenings, USA Today reported on Tuesday.
Since most than two-thirds of its business comes before 2 p.m., the omnipresent coffee shop is looking to make a foray into serving liquor and cheeses, while transitioning into more of a bar-and-café atmosphere.
Starbucks will operate a test-run of the new style and feel of its locations at a store in Olive Way, Wash. near Seattle. The Olive Way Starbucks has concrete floors, according to USA Today, with empty burlack sacks hanging on the walls, chairs from a nearby university, and large tables for big groups.
If the location does well, Starbucks may offer alcohol at more locations in the future, TIME magazine said. Region vice president of Starbucks Kris Engskov said in an interview with TIME that he envisioned Starbucks shops that carry “a variety of options that you might find in more of a restaurant at night.”
Since most than two-thirds of its business comes before 2 p.m., the omnipresent coffee shop is looking to make a foray into serving liquor and cheeses, while transitioning into more of a bar-and-café atmosphere.
Starbucks will operate a test-run of the new style and feel of its locations at a store in Olive Way, Wash. near Seattle. The Olive Way Starbucks has concrete floors, according to USA Today, with empty burlack sacks hanging on the walls, chairs from a nearby university, and large tables for big groups.
If the location does well, Starbucks may offer alcohol at more locations in the future, TIME magazine said. Region vice president of Starbucks Kris Engskov said in an interview with TIME that he envisioned Starbucks shops that carry “a variety of options that you might find in more of a restaurant at night.”
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