UPDATE: For 2011, Starbucks’ Frappuccino Happy Hour will run May 6 through May 15.
Coffee house chain Starbucks Corp.. has announced a "Happy Hour" promotion to expose customers to its popular line of Frappuccinos this summer.
During Starbucks happy hour, the drinks will sell for half price between the hours of 3 p.m. and 5 p.m. across the nation.
The half-price Frappuccino promotion is on now, and will run until May 16. It includes the entire line of Frappucinnos composed of an assortment of flavors that goes beyond coffee.
The Starbucks Frappuccino is an iced coffee drink similar to a milkshake. Typically, it sports coffee and whipped cream, but there are coffee-free and low fat versions as well. The range of flavors includes Vanilla Bean, Java Chip, Mocha, Strawberry, Green Tea, and Chai. The drinks are geared toward summer, and have their own website and a fan page on Facebook.
Dedicated Starbucks customers can sign up for SMS text messaging reminders through Frappuccino.com that will alert them when happy hour is approaching and inform them of upcoming promotions.
There is also a listing of Frappuccino flavors, with four pages of options online, as well as the “Create Your Own” flavor option.
An impressive Facebook community has grown alongside the Frappucinno homepage that has more than 1,835,260 people who are fans of the drink and its temporary of half-off pricing.