Sprint Wooing Customers, Ranked Highest in Customer Satisfaction

By Antonio Perez
Antonio Perez
Antonio Perez
May 17, 2011 Updated: October 1, 2015

The Sprint logo is displayed on the front of a Sprint retail in San Francisco, California. In a new survey, Sprint now ranks No. 1 in customer satisfaction among all major U.S. cellular phone providers. (Justin Sullivan/Getty Images)
The Sprint logo is displayed on the front of a Sprint retail in San Francisco, California. In a new survey, Sprint now ranks No. 1 in customer satisfaction among all major U.S. cellular phone providers. (Justin Sullivan/Getty Images)
Sprint Nextel Corp., the nation’s third largest wireless provider, is taking matters into its own hands in its drive to compete in the mobile sector.

Sprint, whose executives have been publicly vocal regarding the recently agreed merger between AT&T Wireless and T-Mobile USA, is planning an aggressive promotion to woo new customers, according to reports.

The Overland Park, Kan.-based Sprint said that it would pay up to $170 to any new business subscriber, $150 to any new smartphone subscriber who switches to Sprint, and $50 to non-smartphone subscribers who switch from a competitor, according to statements made by Sprint executives in a Wall Street Journal report this week.

The offer, which runs through June 23, is likely intended to target current T-Mobile customers who may be unhappy regarding the pending merger with AT&T, or are still uncertain regarding their loyalties.

Happiest Customers

In a new survey, Sprint now ranks No. 1 in customer satisfaction among all major U.S. cellular phone providers.

The American Customer Satisfaction Index ranked Sprint highest, along with Verizon Wireless. Both firms received a 72 in the survey, which was done in the first quarter of 2011.

T-Mobile scored a 70, and AT&T was 66, the lowest among the four major wireless providers in the United States.

AT&T and T-Mobile agreed to a $39 billion merger last month. The deal is still subject to regulatory approval and could take several months. Combined, AT&T and T-Mobile would have 137 million customers, far surpassing No. 2 provider Verizon, which has 104 million users.

Sprint, which has 51 million subscribers, would be left a distant third if the merger is consummated.