Sprint, whose executives have been publicly vocal regarding the recently agreed merger between AT&T Wireless and T-Mobile USA, is planning an aggressive promotion to woo new customers, according to reports.
The Overland Park, Kan.-based Sprint said that it would pay up to $170 to any new business subscriber, $150 to any new smartphone subscriber who switches to Sprint, and $50 to non-smartphone subscribers who switch from a competitor, according to statements made by Sprint executives in a Wall Street Journal report this week.
The offer, which runs through June 23, is likely intended to target current T-Mobile customers who may be unhappy regarding the pending merger with AT&T, or are still uncertain regarding their loyalties.
Happiest Customers
In a new survey, Sprint now ranks No. 1 in customer satisfaction among all major U.S. cellular phone providers.
The American Customer Satisfaction Index ranked Sprint highest, along with Verizon Wireless. Both firms received a 72 in the survey, which was done in the first quarter of 2011.
T-Mobile scored a 70, and AT&T was 66, the lowest among the four major wireless providers in the United States.
AT&T and T-Mobile agreed to a $39 billion merger last month. The deal is still subject to regulatory approval and could take several months. Combined, AT&T and T-Mobile would have 137 million customers, far surpassing No. 2 provider Verizon, which has 104 million users.
Sprint, which has 51 million subscribers, would be left a distant third if the merger is consummated.
