Spotify is increasingly attracting viewers as well as listeners to its free music streaming service and is finding new ways to target adverts and podcasts at customers, its head of global advertising sales told Reuters.
The Swedish company, which has risen 39 percent in value since it floated in New York in April, is seeing growth in video outpace audio ads and is broadening its audience with rapid growth in sponsored podcasts, Brian Benedik said at the DMEXCO digital marketing fair in Cologne, Germany.
