SportsGolf

Women’s Pro Golf Still Hasn’t Captured a Big Audience, but There’s Hope

The number of female players has surged since the pandemic, and some upcoming events, including the Olympics, could also widen the fan base.
Save
Women’s Pro Golf Still Hasn’t Captured a Big Audience, but There’s Hope
(L-R) Jimmy Roberts, NBC Sports and Golf Channel; Michelle Wie-West, Mizuho brand ambassador and tournament host; and Gianna Clemente, Mizuho invitee and American Junior Golf Association Invitational champion. Courtesy of Mizuho Americas Open
M. James Ward
Updated:
0:00
Commentary

JERSEY CITY, NJ.—Before cigarette commercials were banned, the tobacco company Virginia Slims ingeniously came forward in 1968 with a marketing campaign advocating for women to assert themselves.

M. James Ward
M. James Ward
Author
Ward is a member of the Golf Writers Association of America and Met Golf Writers Association. He has covered over 100 major championships and 12 Ryder Cup Matches. His golf acumen extends to architecture/travel, equipment, apparel, and general interest stories as well as in-depth interviews with the leading participants and influencers in the sport.