WNBA Commissioner Cathy Engelbert actually set her sights too low in April when she said she wanted the league to double its current national media-rights fees.
The current national media contracts, through the 2025 season, average about $50 million annually. The WNBA’s new deal with ESPN, Amazon, and NBC, approved Tuesday July 16, will pay the league about $2.2 billion over the next 11 years for an average of $200 million a year—and it could be even more lucrative, The Athletic reported.
