The 2018 FIFA World Cup in Russia served as an intriguing test of soccer interest in the United States. Without a U.S. team to cheer for, would viewers stay away? Would they gravitate to the Mexican team? How would Fox and Telemundo, two newcomers to World Cup broadcasts, perform?
In the end, viewership trends revealed a resilient interest in the World Cup, especially among English-speaking viewers, and a strong preference for Latin American teams among Spanish-speaking viewers.
