Brady, 48, is teaming up with Fanatics, FOX Sports, and OBB Media in the global event scheduled for March 21, 2026, at Kingdom Arena in Riyadh.
The event, dubbed “The Fanatics Flag Football Classic,” will feature three teams compiled of current and former professional football players and athletes as part of this year’s annual Riyadh Season cultural festival.
“I have always admired the power of flag football and how it connects fans of all ages, and it’s awesome to be able to showcase the sport on such a global stage while joining together so many incredibly skilled athletes.”
The seven-time Super Bowl champion quarterback will be joined by other NFL greats, including Saquon Barkley, CeeDee Lamb, Christian McCaffrey, Sauce Gardner, Myles Garrett, Brock Bowers, Maxx Crosby, Tyreek Hill, Odell Beckham Jr., and Rob Gronkowski.
The rules will follow “Olympic-style” flag football, played on a 50-yard field with two 10-yard end zones, along with a 5-on-5 format and two 20-minute halves.
“Flag football is the fastest-growing sport in the world, and with LA28 on the horizon, the timing couldn’t be better to showcase it on a global stage,” Ratner added. “We’re thrilled to produce a world-class event that celebrates the intersection of the game and pop culture.”
Coaches will include prominent NFL figures, Pete Carroll, Sean Payton, and Kyle Shanahan, who will lead the charge of each team.
Meanwhile, actor and comedian Kevin Hart is slated to host the exhibition tournament, which will be broadcast live on FOX Sports and on the streaming service Tubi. Additional participants of the event are set to be announced at a later date, along with further programming information.







