Tiger Woods, Nike End Partnership After More Than 27 Years

Tiger Woods, Nike End Partnership After More Than 27 Years
Tiger Woods tees off on the 13th hole during the final round of the PNC Championship golf tournament in Orlando, Fla., on Dec. 17, 2023. Kevin Kolczynski/AP Photo
The Associated Press
Updated:
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Tiger Woods has gone from “Hello, world,” to saying goodbye to Nike.

Woods ended months of speculation by making it official Monday that the partnership between golf’s biggest star and the powerful Swoosh brand is ending after 27 years, a move that raises questions about the future of both in the sport.